Tradeshow 360 improves pre-show and post show effectiveness

Event Exhibitors

Event Marketing Effectiveness Leads You to More Sales

Exhibitors need to quantify event investments with sales-related measures. Event exhibitors are under greater pressure than ever to justify event marketing budgets and increase sales. That's why DM2 provides DecisionMaker® Tradeshow 360, an end-to-end event marketing service that increases pre-show effectiveness and qualifies post-show leads to accelerate your sales cycle.

Make sure your event is eventful
The key to event marketing success is devoting the necessary time and resources before and after the show to ensure: • • • Your best prospects are aware of your presence at the event. You personally invite and confirm meetings with top prospects. Each lead is truly qualified after the event so sales can effectively follow-up. To help marketers achieve these goals, DM2-DecisionMaker delivers DecisionMaker® Tradeshow 360, an end-to-end event marketing program. The program includes: 1. Pre-show invitations (postal and email) to your target market 2. Targeted, pre-show booth invitation calls to your top prospects 3. Post-show lead qualification to help sales call the best leads 4. Adding prospects and qualified leads that meet your target profile

Don't let 80% of your tradeshow budget go to waste!

If you're like most marketers, you commit as much as 15% of your marketing budget to tradeshows. And yet, according to industry research, while the primary purpose is to generate leads, 80% of event leads are not effectively followed-up! DM2 will help target your market segment and drive qualified booth traffic at your next event, and we'll make sure your follow-up activities produce effective, measurable results.

Learn how
Call DM2 today to put this effective, revenue-generating process to work for your events: Pre-Show • • Targeted booth invitation calls Personalized direct postal and email to key decision makers Post-Show • • Post-show lead qualification New qualified prospects